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Finding your company data in each system, and how to export it

To find how much data your company holds in each business system, open the system's admin settings or usage reports, read the total in its usual unit, and export the full history from the same admin area. The usual unit is messages for team chat, gigabytes for email and files, records for CRM, support and billing systems, and hours for call and meeting recordings. Each system below has its own page showing where its size lives, which admin role can see it, what unit to report and how to export. You don't need to export anything to apply, and companies are paid $100K to $2M or more per dataset.

Systems covered
98 systems in 19 categories
Each page tells you
Where the total lives, who can see it, and how to export
Usual units
Messages, GB, records, or hours, depending on the category
Export before applying?
No. The application shares no data

Key takeaways

  • Each business system shows its size in its own place and its own unit: messages for team chat, gigabytes for email and files, records for CRM, support and billing systems, and hours for recordings.
  • Every system has a page that names the admin role that can see the total, the unit to report and the steps to export the full history.
  • Exact systems and sizes make micro1's review faster, but an estimate from the admin console is enough to start, and you don't need to export anything to apply.
  • Companies are paid $100K to $2M or more per dataset, and the price covers all of a company's systems together, not each one on its own.

01

What company records do AI labs and data vendors buy?

The short answer

AI labs (companies that build and train AI models) and data vendors (companies that buy records from businesses, anonymize them and package them into training material) buy copies of the records a company's software collects as people work: email, documents, team chat, meeting recordings, customer records and billing records. Each record shows a piece of real work being done, and together they let a lab train an AI model on a whole job.

Records of work are what the public internet lacks

An AI model learns by studying a very large number of examples and finding the patterns in them. Those examples are called training data, and most of it has come from the public internet. The public internet shows finished results, such as a published article or a product page, and rarely shows the work that produced them.

Business software keeps that work. The request, the discussion, the decision and the outcome are all saved, with names and dates, in the systems a company uses every day.

AI labs now want to train AI agents, software that carries out a whole job step by step, and an agent can only learn a job from records of that job being done. The mechanism is explained in AI training data: why AI companies want your company's data.

Eighteen categories of business software, each measured in its own unit

Business software falls into eighteen categories by the kind of record it keeps. The usual unit in the last column is the one to report for that category, because it is the number the system itself shows or lets you count. Every system listed below has its own page.

The eighteen categories of business software, what each holds and the usual unit to report
CategoryWhat it holdsUsual unit
Team chatInternal messages in channels and direct conversations.Messages
Email and calendarCompany mailboxes, including those of former employees the company still keeps.GB
Files and documentsShared and personal drives together.GB
CRMContacts, deals and the activity attached to them.Records
Field operationsWork orders, dispatch, deliveries, job tickets and site records.Records
Phone and call recordingsRecorded calls and their transcripts.Hours of audio
Meeting recordingsRecorded video meetings and their transcripts.Hours
Customer supportTickets, chats and help-center content.Records
Project managementTasks, issues and comment history.Records
Wiki and notesInternal documentation and knowledge bases.MB
Source codeRepositories with their full commit history.GB
Design and CADDesign files, drawings and creative assets.GB
Accounting and ERPLedgers, invoices, bills and inventory.Records
EcommerceOrders, products and customers.Records
HR and payrollEmployee and payroll records, de-identified before anything moves.Records
Databases and warehousesProduction databases, data warehouses and object storage.GB
Product analyticsEvent streams and the history of how people use a product.GB
Photos, video and socialSite and product photos, video libraries and social accounts.GB

Microsoft 365, Microsoft's bundle of workplace apps, spans four of these categories, so it has a short page of its own at the end of the list.

02

Why do exact systems and sizes make the review faster?

The short answer

micro1, the data vendor we typically refer companies to, reviews what a company holds before it prices the dataset, and it works fastest when it knows four things about each system: which system it is, roughly how much data it holds, how many years the company has used it and how many people have an account. An estimate from the admin console is enough to start. You don't need to export anything to apply, and the records are anonymized before any AI lab sees them.

The four facts to bring for each system

A data manifest is the written summary of the records a company could license, and it is built from four facts about every system. The pages below show where to read each one.

The system
The name of the software, such as a team chat tool, a CRM or an accounting system, so the data vendor knows what kind of records it holds.
The size
How much the system holds, in its usual unit: messages, gigabytes (GB), records or hours. A vague answer such as "a lot of email" forces a follow-up question, and an exact figure does not.
The years in use
How long the company has used the system, which is the date of its oldest records. Each extra year of history is worth more to a buyer.
The seats
How many people have an account in the system. Seats (paid user accounts) show how much of the company's work runs through it.

An estimate is enough, and nothing is exported

Applying shares no data, so you can read your totals before or after you apply, and a figure from an admin dashboard is accurate enough to start. The order below matches how micro1's process runs.

  1. List your systems. Write down every system in the categories above that your team has used for at least a year or two.
  2. Read each total. Open the system's page here. It shows where the system displays its size, which admin role can see it and which unit to report.
  3. Apply. The application takes two minutes and asks about the company's size and the tools it uses. It shares no data and commits you to nothing.
  4. Describe your records on the intro call. The written summary that results is the data manifest. No files change hands.
  5. Export only after you sign. The full export described on each system's page is needed when the records are transferred, after the offer is accepted and the license is signed.

What the manifest does with the numbers

The manifest lists each system that holds your records, how many years it covers, what kinds of files it holds and roughly how much. The diagram below shows where you find the numbers and what the manifest does with them, using two systems as the example.

WHERE YOU LOOK SLACKAdmin > Workspace analyticsRead "Messages sent" GMAILAdmin console > Reporting >User Reports > Accounts EVERY OTHER SYSTEMOpen its page belowfor where it shows size Each system shows its size in its own unit. WHAT THE MANIFEST LISTS (EXAMPLE) SLACKAbout 1.2 million messages4 years of history GMAILAbout 310 GB of mail6 years of history EVERY OTHER SYSTEMOne line each: size and yearsPriced as one dataset No files are shared at this stage.
The numbers you read in each system go into one manifest, and the data vendor prices the whole dataset from it. The figures shown are made up to show the format.

Anonymization happens before any lab sees the records

You don't need to clean anything before you report a size. The data vendor replaces names, email addresses and account numbers with consistent stand-ins first, and the privacy section below explains how.

03

How much team chat does your company have, and why do buyers want it?

The short answer

Team chat holds the channels and direct messages where employees ask questions, work out problems and settle decisions as they happen. AI labs and data vendors want it because it shows how a team reasons its way through a job, step by step, rather than only the result. Report team chat in messages, which most chat tools count for you or let you count from an export.

Team chat

Slack

Where Slack shows your message total, what to know before you apply, and how to export the full history on each plan.

Find your total and export it →

Team chat

Microsoft Teams

Where Teams shows your message total, what to know before you apply, and how to export the full chat history.

Find your total and export it →

Team chat

Google Chat

Where Google Chat shows your message activity, what to know before you apply, and how to export spaces and DMs with Vault.

Find your total and export it →

Team chat

Discord

Why Discord shows no message total, how to estimate one, and how each person requests their own Data Package.

Find your total and export it →

Team chat

WhatsApp Business

How to estimate your WhatsApp Business message count, what to know before you apply, and how to export chats from the app or the Cloud API.

Find your total and export it →

04

Where do email and calendar records live, and how are they sized?

The short answer

Company mailboxes hold the requests, quotes, complaints and follow-ups that make up a business's conversations with customers, suppliers and colleagues, and calendars show when meetings and visits were arranged. Buyers want them because each thread records a whole exchange from the first message to the resolution. Report email in gigabytes (GB), including the mailboxes of former employees that the company still keeps.

Email and calendar

Gmail

Where Google shows your Gmail storage, what to know before you apply, and how to export every mailbox with the Data Export tool or Google Vault.

Find your total and export it →

Email and calendar

Outlook

Where Microsoft 365 shows your mailbox sizes, what to know before you apply, and how to export full mailboxes to PST files with Purview eDiscovery.

Find your total and export it →

05

How much file and document storage counts as company data?

The short answer

Shared and personal drives hold the contracts, proposals, reports, spreadsheets and procedures that a company's work produces, often with the earlier versions of each file. Buyers want them because documents show the finished work and how it changed along the way. Report files and documents in gigabytes (GB), adding the shared drives and the personal drives together.

Files and documents

Google Drive

Where Google shows your Drive and shared drive storage, what to know before you apply, and how to export every file with the Data Export tool or Google Vault.

Find your total and export it →

Files and documents

SharePoint

Where SharePoint shows your storage, what to know before you apply, and how to export sites and every file version.

Find your total and export it →

Files and documents

OneDrive

Where OneDrive shows storage for every account, what to know before you apply, and how to export files before a departed user's OneDrive expires.

Find your total and export it →

Files and documents

Dropbox

Where Dropbox shows your team storage, what to know before you apply, and how to copy the full file set with the desktop app.

Find your total and export it →

Files and documents

Box

Where Box shows your storage total, what to know before you apply, and how to export each user's files and legal-hold content.

Find your total and export it →

Files and documents

Egnyte

Where Egnyte shows your storage total, what to know before you apply, and how to export your folders and versions.

Find your total and export it →

06

What do CRM records show, and how do you count them?

The short answer

A CRM (customer relationship management system) is the software where a sales team keeps its contacts, its deals and the calls, emails and notes attached to each one. Buyers want CRM records because a deal shows a customer's path from the first inquiry to a win or a loss, with the activity in between. Report a CRM in records, meaning the contacts, companies and deals it holds.

CRM

HubSpot

Where HubSpot shows your record counts, what to know before you apply, and how to export each object and its activity history.

Find your total and export it →

CRM

Salesforce

Where Salesforce shows your storage and record counts, what to know before you apply, and how to export the full history with Data Export.

Find your total and export it →

CRM

Zoho CRM

Where Zoho CRM shows your record counts, what to know before you apply, and how to download a full data backup.

Find your total and export it →

CRM

Pipedrive

How to count your Pipedrive records, what to know before you apply, and how to export every item type as a file.

Find your total and export it →

CRM

GoHighLevel

Where GoHighLevel shows contact counts, what to know before you apply, and how to export contacts and opportunities.

Find your total and export it →

CRM

Microsoft Dynamics 365 Sales

Where Dynamics 365 Sales shows your storage in GB, what to know before you apply, and how to export whole tables.

Find your total and export it →

CRM

Close

How to count your Close records, what to know before you apply, and how to export leads with their activities.

Find your total and export it →

07

What do field operations records show, and how do you count them?

The short answer

Field operations software schedules and tracks work done at customers' sites, such as repair visits, deliveries and construction projects, and a single job record ties together the request, the crew, the work done and the invoice. Buyers want these records because they show a whole job from start to finish, which is what an AI agent needs to learn it. Report field operations in records, counting jobs first and the customers and invoices that go with them.

Field operations

ServiceTitan

How to count your ServiceTitan jobs, invoices and customers, what to know before you apply, and how to pull the full history.

Find your total and export it →

Field operations

Housecall Pro

How to count your Housecall Pro jobs, estimates and customers, what to know before you apply, and how to export the full history.

Find your total and export it →

Field operations

Jobber

How to read your Jobber job, quote, invoice and client totals, what to know before you apply, and how to export the full history.

Find your total and export it →

Field operations

AccuLynx

How to count your AccuLynx jobs and contacts, what to know before you apply, and how to export the full history by report or API.

Find your total and export it →

Field operations

JobNimbus

How to count your JobNimbus contacts and jobs with Custom Reports, what to know before you apply, and how to export the full history.

Find your total and export it →

Field operations

Buildertrend

How to count your Buildertrend jobs and project items, what to know before you apply, and how to export grids and files.

Find your total and export it →

Field operations

Procore

How to count your Procore projects and items, what to know before you apply, and how to export each project with Extracts or Project Archive.

Find your total and export it →

Field operations

CompanyCam

Where CompanyCam counts your photos, videos and documents, what to know before you apply, and how to download your project photos.

Find your total and export it →

Field operations

Arrivy

How to count your Arrivy tasks, what to know before you apply, and the routes to a full export: support request or API.

Find your total and export it →

Field operations

FieldEdge

How to count your FieldEdge customers, work orders, invoices and quotes, what to know before you apply, and how to export them.

Find your total and export it →

08

How many hours of recorded phone calls does your company have?

The short answer

Phone and call-recording systems keep audio recordings of calls with customers, along with call logs and written transcripts. Buyers want recorded calls because spoken conversations show how problems are explained, negotiated and solved in a way written records do not. Report phone data in hours of audio, estimating the hours from file sizes when the system does not show total duration.

Phone and call recordings

RingCentral

Where RingCentral shows your call log and recordings, why 90 days limits the audio, and how to export or archive it.

Find your total and export it →

Phone and call recordings

Aircall

Where Aircall shows your call history, why the Dashboard stops at six months, and how to export recordings.

Find your total and export it →

Phone and call recordings

Dialpad

Where Dialpad shows your call logs, how plan access windows limit recordings, and how to export or back them up.

Find your total and export it →

Phone and call recordings

Zoom Phone

Where Zoom Phone lists your calls and recordings, what auto-delete changes, and how to download the history.

Find your total and export it →

Phone and call recordings

Twilio

How to read your Twilio recorded hours, what to know before you apply, and how a developer exports recordings.

Find your total and export it →

Phone and call recordings

Gong

Where Gong shows your call minutes, what to know before you apply, and how to export call data and transcripts.

Find your total and export it →

Phone and call recordings

CallRail

Where CallRail shows recorded call time, why history stops at 25 months, and how to export the Call Log and recordings.

Find your total and export it →

Phone and call recordings

Five9

Why Five9 shows no total, how to size the recordings your company stored, and how to export files and reports.

Find your total and export it →

Phone and call recordings

Nextiva

Where Nextiva shows recordings and call volume, why history is six months by default, and how to bulk-export both.

Find your total and export it →

09

Where do recorded video meetings live, and how are they counted?

The short answer

Meeting tools save the video, audio and written transcript of meetings that people chose to record, such as planning sessions, customer calls and training. Buyers want them because they capture discussions and decisions that never reach a written document. Report meeting recordings in hours, estimated from the storage they take up when the tool does not show exact durations.

Meeting recordings

Zoom

Where Zoom shows your cloud recording storage, how to turn it into hours, and how to export recordings and transcripts.

Find your total and export it →

Meeting recordings

Google Meet

Where Google Meet keeps recordings, how to total your recorded hours, and how to export them with Vault or Data export.

Find your total and export it →

Meeting recordings

Teams meeting recordings

How to estimate your recorded hours, what to know before you apply, and how to export Teams recordings and transcripts before they expire.

Find your total and export it →

10

What do customer support records show, and how do you count them?

The short answer

Support software keeps the tickets, chat conversations and help-center articles through which customers report problems and staff resolve them. Buyers want these records because every ticket is a complete example of a problem, the questions asked about it and the fix. Report customer support in records, counting tickets or conversations.

Customer support

Zendesk

How to count your Zendesk tickets, what to know before you apply, and how to export the full history as JSON.

Find your total and export it →

Customer support

Intercom

How to count your Intercom conversations, what to know before you apply, and how to export the full history to cloud storage.

Find your total and export it →

Customer support

Freshdesk

How to count your Freshdesk tickets, what to know before you apply, and how to export the full account as XML.

Find your total and export it →

Customer support

Help Scout

How to count your Help Scout conversations, what to know before you apply, and how to pull the full history with the Inbox API.

Find your total and export it →

Customer support

Gorgias

How to count your Gorgias tickets, what to know before you apply, and how to get the full history with message text.

Find your total and export it →

11

What do project management records show, and how do you count them?

The short answer

Project management tools hold tasks, issues, assignments, status changes and the comment threads under each one, which together show how a team plans, divides and finishes work. Buyers want them because the history of a task shows how a job moves from request to done. Report project management in records, counting tasks or issues.

Project management

Jira

Where Jira shows your work item total, what to know before you apply, and how to back up the full site or export a slice as CSV.

Find your total and export it →

Project management

Linear

How to count your Linear issues, what to know before you apply, and how an admin exports the workspace CSV.

Find your total and export it →

Project management

Asana

How to count your Asana tasks with the API, what to know before you apply, and how to export the organization on each plan.

Find your total and export it →

Project management

ClickUp

How to count your ClickUp tasks, what to know before you apply, and how to export the Workspace as a CSV.

Find your total and export it →

Project management

monday.com

How to count your monday.com items, what to know before you apply, and how to export the whole account as a zip.

Find your total and export it →

Project management

Trello

How to count your Trello cards, what to know before you apply, and how to export every board, comments and attachments.

Find your total and export it →

12

How big is a company wiki, and why does it matter?

The short answer

Wikis and note tools hold a company's internal documentation: how-to guides, policies, checklists and meeting notes. Buyers want them because written procedures show how a company says its work should be done. Report a wiki in megabytes (MB), and expect a smaller figure than email or files, because text takes little space.

Wiki and notes

Notion

How to measure a Notion workspace that has no storage meter, what to know before you apply, and how to export the full history.

Find your total and export it →

Wiki and notes

Confluence

Where Confluence shows your storage, what to know before you apply, and how to back up the full site or a single space.

Find your total and export it →

Wiki and notes

Coda

How to measure your Coda size, what to know before you apply, and how owners and Enterprise admins export docs.

Find your total and export it →

13

How is source code measured, and why does its history matter?

The short answer

Source code hosting services hold repositories, which are a project's folders of code, together with the full commit history, a log of every change showing who made it and why. Buyers want code with its history because the sequence of changes and the review comments around them show how software is written and fixed. Report source code in gigabytes (GB) of repositories.

Source code

GitHub

How to measure your repositories in GB, what to know before you apply, and how to export code history, issues and pull requests.

Find your total and export it →

Source code

GitLab

Where GitLab shows your storage in GB, what to know before you apply, and how to export code, issues and merge requests.

Find your total and export it →

Source code

Bitbucket

Where Bitbucket shows repository size, what to know before you apply, and how to export code history and issues.

Find your total and export it →

Source code

Azure DevOps

How to measure your Azure DevOps repositories in GB, what to know before you apply, and how to export code and work items.

Find your total and export it →

14

How much design and CAD data does your company hold?

The short answer

Design and CAD (computer-aided design, the software used to draw products and buildings precisely) tools hold layouts, product designs, engineering drawings and creative assets. Buyers want them because a file with its versions shows how a design develops from a first sketch to a finished drawing. Report design and CAD files in gigabytes (GB).

Design and CAD

Figma

How to count the files in a Figma account that has no storage meter, what to know before you apply, and how to save local copies.

Find your total and export it →

Design and CAD

Adobe Creative Cloud

Where the Adobe Admin Console shows your storage, what to know before you apply, and how to transfer and export design files.

Find your total and export it →

Design and CAD

Canva

How to measure your Canva size, what to know before you apply, and how the team owner bulk downloads uploads and designs.

Find your total and export it →

Design and CAD

AutoCAD

How to size the DWG folders that hold your AutoCAD drawings, what to know before you apply, and how to copy them out.

Find your total and export it →

15

What do accounting and ERP records show, and how do you count them?

The short answer

Accounting software and ERP systems (enterprise resource planning, the software that runs a company's books, orders and inventory) hold ledgers, invoices, bills and stock records. Buyers want them because each transaction carries a date, an amount and the parties involved, so together they record the company's operations in numbers. Report accounting and ERP data in records, meaning transactions and the invoices and bills behind them.

Accounting and ERP

QuickBooks

How to count QuickBooks transactions with a report, what the Export data tool leaves out, and what changes on Desktop.

Find your total and export it →

Accounting and ERP

Xero

How to count your Xero transactions with one report, what each role can export, and how to export the ledger and reports.

Find your total and export it →

Accounting and ERP

NetSuite

How to count your NetSuite records, what Full CSV Export leaves out, and how to pull the complete transaction history.

Find your total and export it →

Accounting and ERP

Sage Intacct

Count Sage Intacct records from report rows, export the full history with Data Delivery Service, and know what to have ready before you apply.

Find your total and export it →

Accounting and ERP

Microsoft Dynamics 365 Business Central

Add up the record counts on Table Information, export the full database as a BACPAC file, and know what to have ready before you apply.

Find your total and export it →

Accounting and ERP

SAP

How your basis team finds your SAP database size in GB, what to know before you apply, and how history is extracted or backed up.

Find your total and export it →

Accounting and ERP

Odoo

How to count your Odoo records, what to know before you apply, and how to download a backup or export lists.

Find your total and export it →

16

How do you size the orders, products and customers in an online store?

The short answer

Ecommerce platforms hold the orders, product listings and customer accounts of an online store. Buyers want them because orders show what people buy, in what combinations and at what prices, over time. Report ecommerce data in records, adding orders, products and customers together.

Ecommerce

Shopify

How to count Shopify orders in Analytics, what to know before you apply, and how to export orders, customers and products.

Find your total and export it →

Ecommerce

Amazon Seller Central

How to count Seller Central orders from the All Orders report, why history comes in 30-day pieces, and what to export.

Find your total and export it →

Ecommerce

WooCommerce

Where WooCommerce Analytics counts orders, how to find your database size, and which export gives a complete copy.

Find your total and export it →

Ecommerce

BigCommerce

How to count BigCommerce orders from an export, which permissions you need, and how templates control what leaves the store.

Find your total and export it →

17

How are HR and payroll records counted without sharing sensitive details?

The short answer

HR and payroll systems hold employee records, hours worked and pay runs, which is sensitive information. For this category you report only a count, and the data vendor removes individual identities and de-identifies payroll detail before anything moves. Report HR and payroll in records, meaning the employees ever on file.

HR and payroll

Gusto

Count Gusto employees and payroll runs from Reports, download the history as report files, and know what to have ready before you apply.

Find your total and export it →

HR and payroll

Rippling

Count Rippling employees and payroll runs from custom reports, download the history as report files, and know what to have ready before you apply.

Find your total and export it →

HR and payroll

ADP

Count ADP employees and payroll runs from custom reports in RUN or Workforce Now, export the history as report files, and know what to have ready.

Find your total and export it →

HR and payroll

BambooHR

How to count the employees and time entries in BambooHR, what to know before you apply, and how to export reports and documents.

Find your total and export it →

HR and payroll

Deel

How to count the workers and changes in Deel, what to know before you apply, and how to export reports from Analytics.

Find your total and export it →

HR and payroll

Paychex

What Paychex publishes about its report library and downloads, how to size your payroll data, and what to confirm with Paychex.

Find your total and export it →

18

How big are the databases and warehouses behind your business?

The short answer

A database stores the structured tables that an application runs on, a data warehouse gathers tables from many systems for reporting, and object storage holds raw files. Buyers want them because the tables record what the business did in a consistent, machine-readable form. Report databases and warehouses in gigabytes (GB).

Databases and warehouses

PostgreSQL

The queries that show how big your PostgreSQL databases are, what to know before you apply, and how to export them with pg_dump.

Find your total and export it →

Databases and warehouses

MySQL

The query that shows how big your MySQL databases are, what to know before you apply, and how to export them with mysqldump or MySQL Shell.

Find your total and export it →

Databases and warehouses

BigQuery

The query that shows how big your BigQuery tables are, what to know before you apply, and how to export them to Cloud Storage.

Find your total and export it →

Databases and warehouses

Snowflake

Where Snowflake shows your storage, what to know before you apply, and how to unload every table with COPY INTO.

Find your total and export it →

Databases and warehouses

Amazon S3

Where Amazon S3 shows your total storage, what to know before you apply, and how to restore and copy your buckets.

Find your total and export it →

Databases and warehouses

Amazon Redshift

The query that shows how big your Redshift tables are, what to know before you apply, and how to UNLOAD them to Amazon S3.

Find your total and export it →

Databases and warehouses

Databricks

How to total your Databricks table sizes with DESCRIBE DETAIL, what to know before you apply, and how to export with a deep clone.

Find your total and export it →

Databases and warehouses

MongoDB

How to read your MongoDB database sizes, what to know before you apply, and how to export them with mongodump.

Find your total and export it →

Databases and warehouses

Amazon DynamoDB

How to read your DynamoDB table sizes, what to know before you apply, and how to export tables to Amazon S3.

Find your total and export it →

19

What does product analytics data hold, and how big is it?

The short answer

Product analytics tools record events, which are the individual clicks, views and actions that people take inside a website or app. Buyers want them because event streams show how real people use software, step by step. Report product analytics in gigabytes (GB) of stored events.

Product analytics

Amplitude

Where Amplitude shows your event counts, what to know before you apply, and how to export your history to S3, Snowflake or the Export API.

Find your total and export it →

Product analytics

Mixpanel

Where Mixpanel shows your event total, what to know before you apply, and how to export every event with the API or Data Pipelines.

Find your total and export it →

Product analytics

Google Analytics

How to measure a GA4 property in BigQuery or in the Events report, and why the BigQuery export holds only data from the link date.

Find your total and export it →

20

How do you size photos, video libraries and social accounts?

The short answer

Photo libraries, video channels and social media accounts hold the pictures and clips a company has made of its sites, products and work, plus the posts around them. Buyers want them because images and video with dates and captions show what the business does and how it presents itself. Report photos, video and social content in gigabytes (GB).

Photos, video and social

Google Photos

Where Google Workspace shows your Photos storage, what to know before you apply, and how each person exports with Google Takeout.

Find your total and export it →

Photos, video and social

YouTube

Why YouTube shows no storage total, how to count uploads in Studio, and how to export every video with Google Takeout.

Find your total and export it →

Photos, video and social

Instagram

Why Instagram shows no storage total, how to measure an account by exporting it, and how to choose JSON or HTML and what to include.

Find your total and export it →

Photos, video and social

TikTok

How to count the videos on a TikTok account, and how to request and download its data file from inside the app.

Find your total and export it →

21

Where does Microsoft 365 fit among these categories?

The short answer

A Microsoft 365 subscription spans four of the categories above: email and calendar (Outlook), team chat (Microsoft Teams), files and documents (SharePoint and OneDrive) and meeting recordings (Teams recordings). Its own page explains how one company tenant holds all of them and where the Microsoft 365 admin center shows each total, and each app also has a page under its category above. The unit differs by app, so report each one in its own unit.

Microsoft 365

Microsoft 365

What a Microsoft 365 subscription holds, where each total lives, and links to the Outlook, Teams, SharePoint, OneDrive and recordings pages.

Find your total and export it →

22

What if your system isn't listed here?

The short answer

Buyers also license records from business software that has no page here yet. The application asks which tools your team uses, so list them all, and the data vendor tells you on the intro call which of them it can use.

Report it the same way

For a system without a page, find its admin or settings area and look for a storage figure or a record count. Then note the unit, the years the system has been in use and the number of seats, exactly as the pages above do for listed systems.

Whether the company qualifies at all depends on its size, years of records and language, which does my company qualify explains.

23

What stays private when company records are licensed?

The short answer

The data vendor replaces names, email addresses, phone numbers, street addresses and account numbers with consistent stand-ins before an AI lab sees anything, and it deletes records too sensitive to clean. The company approves the rules first, chooses which parts of each system are in scope and keeps ownership of its originals.

Anonymization happens before any lab sees the records

You don't scrub anything yourself, and you don't need to remove private conversations from an export by hand. Each system's page notes what its export covers, so you can decide the scope before records move.

The method, with a before-and-after example, is in how company data is anonymized for AI training, and the legal checks are in is it legal to sell company data.

Questions

Frequently asked questions

How do I find out how much data my company has in each system?

Open each system's admin settings or usage reports, read the total in the system's usual unit, and note the years the system has been in use. Team chat is counted in messages, email and files in gigabytes, CRM, support and billing systems in records, and recordings in hours. Each system's page below shows the menu path, the admin role that can open it and what to do when the system shows only a recent period.

Do I need to export my data before I apply?

No. The application takes about two minutes, shares no data and commits you to nothing. You describe your systems on an intro call, the data vendor writes a data manifest, and a full export is needed only when the records are transferred, after you have accepted an offer and signed the license.

Does the size I report have to be exact?

No. An estimate from the admin console is enough to start, though an exact figure shortens the review because the data vendor has fewer follow-up questions. Say so when a figure is an estimate, such as a recent period scaled up to the years the system has been in use.

Do I have to use every system listed?

No. Any system that holds years of your company's work records can count, and the data vendor prices the whole dataset from what your manifest shows. A company that uses only a few of these systems can still qualify.

What is a data manifest?

A data manifest is a written summary of the records a company holds: which systems contain them, how many years each one covers, what kinds of files they hold and roughly how much there is. It describes the data without sharing any of it, and the data vendor uses it to price the dataset.

How much are company records worth?

Companies are paid $100K to $2M or more per dataset, according to micro1, the data vendor we typically refer companies to. The price covers the whole dataset rather than each system, and it depends on how many years the records cover and how completely they show each job from start to finish. How much is your company's data worth explains what moves the price.

Can an employee sell the company's data?

No. Only the company can license its data, never an individual employee, and an employee has no right to export the company's records for sale. The person who exports should be the owner or an administrator acting for the company, after a lawyer has reviewed the plan.

Bottom line

Name your systems, then apply

You don't need to export anything first. Apply in two minutes, tell micro1, the data vendor we typically refer companies to, which systems you use and roughly how much each holds, and it prices the whole dataset and sends an offer 1–2 days later.

Not legal, tax or financial advice. Figures come from micro1's published pages and public reporting as of November 2026.