Key takeaways
- Seller Central shows no data total and no online view of the All Orders report, so you download the report by order date and count the different order IDs across every file.
- A single All Orders request through the Selling Partner API covers 30 days at most, so a multi-year history is requested as consecutive ranges, and each finished report is kept for only 30 days.
- Payment history comes from Payments > Reports Repository, where you generate a Transaction report in CSV format for each range of dates.
- You don't need to download anything to apply: have your unique order count, the date of your first order and your Seller Central login count ready, and the data vendor anonymizes the records before any AI lab sees them.
01
What is Amazon Seller Central data, and why do AI labs and data vendors buy it?
The short answer
Amazon Seller Central data is the order history of a business that sells on Amazon: which products sold, at what price, through which fulfillment method and to which region. AI labs (companies that build and train AI models) and data vendors (companies that anonymize business records and package them for those labs) buy a copy because years of orders for a real catalog show demand, pricing and shipping decisions as they happened.
What Seller Central records
Seller Central is the website where a business manages what it sells on Amazon. Each sale is saved as an order tied to a SKU (the seller's own code for a product) and an ASIN (the product's identifier on Amazon), along with the price, any promotion, the order status and the ship-to region.
Orders are fulfilled in one of two ways. With FBA (Fulfillment by Amazon), Amazon stores, packs and ships the goods from its warehouses, and with seller fulfillment the business ships them itself. The order records show which channel handled each order.
Why years of Amazon orders teach an AI model something
An AI model learns by studying a very large number of examples and finding the patterns in them, and those examples are called training data. Amazon product pages show a price on one day. An order history shows how demand for a product moved over months and years, how promotions changed what shoppers bought, and which fulfillment choices went with which orders.
AI labs also want to train AI agents, software that carries out a job step by step, such as setting prices or planning stock for a catalog. A data vendor can turn anonymized order records into worked examples that an agent studies like an answer key. The full mechanism is in AI training data: why AI companies want your company's data.
How Seller Central fits into a dataset
An Amazon seller account is usually one of several apps in a company's dataset, alongside accounting, email and a store of its own. Companies are paid $100K to $2M or more per dataset, according to micro1, the data vendor we typically refer companies to. The price covers the whole dataset, not each app on its own, and what your data is worth explains what moves it.
02
Where does Amazon Seller Central show how much data you have?
The short answer
Seller Central shows no total for the size of your data, so you request the All Orders report by order date, download it and count the different order IDs in the file. The report covers both FBA and seller-fulfilled orders, and it can only be downloaded, since there is no screen on which to read it online.
How to count your orders
The steps below build an all-time order count from the reports Seller Central gives you. Any login that is allowed to request order reports can do it.
- Log in to Seller Central using an account that has permission to request order reports.
- Ask for the All Orders report, organized by order date, covering one range of dates, and download the file it produces.
- Request the next range of dates, and keep going one range at a time until you reach the date of your first sale.
- Open all the files together and count the different values in the amazon-order-id column.
The count of different order IDs is the number of orders. The files use the report's own layout, which is a tab-delimited text file or an XML file, as Amazon's order report reference lists.
Why the totals need several reports
Amazon limits how much time a single All Orders report can span. The Selling Partner API (Amazon's programming interface for sellers, covered in the export section) accepts a range of up to 30 days for these reports, although any start date is allowed. A history of several years therefore comes as many files, and a count has to merge them.
The report includes every order placed in the range regardless of shipment status, so unshipped orders are in the count too.
03
What should you know about your Amazon Seller Central data before you apply?
The short answer
Have three facts ready: how many unique orders your account has taken, how many years you have sold on Amazon and how many people log in to Seller Central. They go into the data manifest, the written summary of which apps hold your records, how many years each covers and roughly how much. Applying shares no data, and you don't need to run an export first.
The order count
Report unique orders as the number of records. The count of different order IDs across all your reports is the figure to use.
The years of history
Use the purchase date of the first order in your earliest report. If you cannot go back far enough to find your very first sale, say so and give the earliest date you can see.
The number of seats
A seat is one person who can log in. Count the user logins on the Seller Central account.
What you don't need to do first
You don't need to download any report to apply, and you don't need to clean or scrub one. micro1, the data vendor we typically refer companies to, anonymizes the records before anyone else sees them, and nothing moves until a lawyer-reviewed license is signed. The application, the intro call and each later step are laid out in how to sell your company's data.
04
How do you export your full Amazon Seller Central history?
The short answer
Request the All Orders report one range of dates at a time and download each file, then generate a Transaction report in CSV format for each range from Payments > Reports Repository to capture payments. For long histories, a developer can request the same reports through the Selling Partner API, one 30-day range per request. Amazon keeps a finished report for only 30 days, so download each one promptly.
Order history from Seller Central
- In Seller Central, request the All Orders report by order date for the first range of dates.
- Download the file when it is ready.
- Repeat for each following range until you have covered the time from your first sale to today.
The All Orders report covers both FBA and seller-fulfilled orders, with the order status, the fulfillment channel and the item details. It leaves out customer-identifying information. Seller Central's All Orders report help page describes the report, and Amazon's order report reference confirms these points.
Payment history
- Open Payments > Reports Repository.
- Generate a Transaction report in CSV format for a range of dates, as Seller Central's payment date range reports page describes.
- Repeat for each range of dates you need.
Long histories: the Selling Partner API
A developer can request the all orders report types through the Selling Partner API (SP-API). Each request covers at most 30 days, so a developer sends one request per 30-day range and joins the files afterward.
The report type that lists orders by the date they were placed is GET_FLAT_FILE_ALL_ORDERS_DATA_BY_ORDER_DATE_GENERAL, with an XML version named GET_XML_ALL_ORDERS_DATA_BY_ORDER_DATE_GENERAL. Amazon's order report reference lists both.
Limits and retention to plan around
A finished order report stays available for 30 days. If it expires before you download it, you can generate it again.
None of Amazon's report pages states how many years back a request can reach. Contact Seller Support before you plan a multi-year pull, so you know whether the earliest years can still be retrieved.
What the order reports leave out
Amazon does not put customer-identifying information, such as buyer names, into the All Orders report. Login details and bank details for the Seller Central account are never part of the process.
Sources: Seller Central Help, All Orders report and Payment date range Transaction and Summary reports; and the Selling Partner API documentation, Order report type values. Steps checked against these pages in November 2026.
05
What stays private when Amazon Seller Central data is licensed?
The short answer
The All Orders report already leaves out customer-identifying information, and your Seller Central login and bank details are never needed. The data vendor also replaces any remaining personal details with consistent stand-ins before an AI lab sees anything, and the company keeps ownership of its order history.
Buyer identities are not in the report
Amazon states that the order reports contain no customer-identifying information, so buyer names are not in the files to begin with. The records you share describe products, prices, dates, fulfillment channels and ship-to regions.
Remaining details are replaced before a lab sees them
Anonymization means replacing every detail that identifies a person or a company with a stand-in that is the same every time it appears. The company decides what is in scope, and the data vendor deletes records too sensitive to clean safely. The method is explained in how company data is anonymized for AI training.
Ownership and payment
Licensing gives the buyer limited rights to a copy, while the company keeps ownership of the originals. The terms that matter, such as exclusivity, permitted use and deletion, are covered in data licensing, and is it legal to sell company data covers the legal questions, including Amazon's own terms. micro1 pays in full within 30 days of accepting the data, usually as a single payment.
Questions
Frequently asked questions
Does the Amazon All Orders report include buyer names?
No. Amazon states that the order reports do not include customer-identifying information, so buyer names are not in the file.
Why can't I pull every year of Amazon orders at once?
Because each all orders report accepts a range of up to 30 days. Request consecutive ranges, download every file and combine them.
Does the All Orders report include FBA orders?
Yes. FBA orders and orders the seller ships itself are both in it, each with its status, fulfillment channel and item details.
How long does Amazon keep a finished order report?
30 days. Download each report promptly, and if one expires you can generate it again.
How far back can I request Amazon order data?
Amazon does not publish a limit in its report pages, so we can't give you a number. Contact Seller Support before you plan a multi-year pull.
Do we need to download Amazon reports before we apply?
No. The application shares no data. You only need your unique order count, the date of your first order and the number of Seller Central logins. The reports are needed later, when the records are transferred after you sign the license.
What is Amazon Seller Central data worth to AI labs and data vendors?
Order history is priced as part of a whole dataset rather than on its own. Companies are paid $100K to $2M or more per dataset, according to micro1, and the price depends on the years of history and how completely the records show each job. What your data is worth explains the factors.
Bottom line
Know what is in Amazon Seller Central, then see what it is worth
You don't need to export anything to apply. Apply in two minutes, describe your records on the intro call, and micro1, the data vendor we typically refer companies to, prices the whole dataset and sends an offer 1–2 days later.
Not legal, tax or financial advice. Figures come from micro1's published pages and public reporting as of November 2026.