IES Communications
A $700M communications infrastructure contractor that could grow faster than it could hire. We built a job funnel for every way a tradesperson searches for work, in every market it staffs.
Our next IES campaign: IES Residential →$The deal
What IES paid, and what the payment was tied to
Campaign cost
$50,000
One-time fee. No retainer, no ad spend.
Paid at kickoff
$10,000
20% down to start the work
Paid after all KPIs were met
$40,000
The other 80%, invoiced on day 60
Cost per first-page job page
$7.22
$50,000 ÷ 6,925 pages on Google's first page
The client
A $700M communications infrastructure contractor that could grow faster than it could hire.
The problem
It was spending about $720,000 a year advertising open positions and still couldn't fill crews fast enough.
What we built
13,550 job funnels, one for every way a tradesperson searches for work in every market IES staffs.
Job funnel: one web page for one exact job search, such as a role in a specific city, with a way to apply right on the page.
01Results
The results after 60 days
The headline numbers from the hiring campaign we ran for IES Communications, measured at the 60-day mark.
corner run --campaign ies-communications
The Corner CLI
✓ 13,550 job funnels built
✓ 6,925 on page one in two months
✓ ranked in every state it hires in
Job-board spend saved: $636,000 / yr
13,550
job funnels built
one page per query
6,925
on page one
51% of all pages, in 60 days
37%
of all application submissions
IES's own job ads brought in 21%
$636,000
saved on job-board ads in the first year
for a one-time $50,000 fee
02Timeline
Day-by-day timeline of the campaign
What we did on each day, from kickoff to the 60-day mark, and where things stood a year later. Every campaign follows the same five steps: research the job searches, sort them by what the searcher wants, write a page for each one, publish them, then track rankings and applications.
03Rankings
Where the 13,550 job pages rank on Google after 60 days
Each bar shows how many of the job pages sit in each band of Google results. Positions 1–10 are Google's first page, where nearly all clicks happen. These pages rank because they answer very specific searches that no other company had written a page for.
04Clicks
Our job pages brought in more applications than IES's paid ads
Where IES's job applications came from, at the 60-day mark. Our pages brought in a bigger share than IES's own ads, because a page written for one exact search doesn't have to persuade anyone to click.
Bars are scaled to the leading channel. The rest arrived directly or by referral.
43%
clicked through from search
23%
of every conversion on the site
05Cost
Five years of job-board ads versus our one-time fee
Job boards charge every month a role is open, so the cost keeps growing. Our pages were paid for once, $50,000, and haven't needed paying for again. The grey bars are what IES would spend on job ads at its previous rate; the green bars are our fee.
Year 1
Year 3
Year 5
$720,000
a year on hiring ads before we started
$53,000
a month of that spend replaced by our job pages
$636,000
saved across the first twelve months
Own the searches your next hire is already making
2–3 months from kickoff to ranked coverage. 20% down, the rest only if it works.